Will
The Cyclones Blow The Bad
Baseball Memories Out of Brooklyn?
The Mets have an opportunity to heal a forty-four-year long wound, and revitalize
one of New York City's great entertainment districts as they bring baseball
back to Brooklyn.
Will Swarts
Brooklyn - 05/13/01- It has been forty-four years since the last crack of a professional bat echoed through the streets of Brooklyn. There has been four decades of anger and frustration since "Dem Bums" left historic Ebbets Field to become the Los Angeles Dodgers.
From the 1890s Brooklyn Bridegrooms, when Brooklyn was an independent city, to the days when the National League team was called the Trolley Dodgers, the Borough of Brooklyn has carried on an unabashed love affair with its team. That love affair came to an end with the famed baseball-painted wrecking ball that leveled Ebbets Field in the late fifties.
When
the home opener arrives on June 25, the long baseball drought in Brooklyn
is over. The Cyclones, a Short-Season Class A team from the New York-Penn
League will take the field, and a new chapter in local baseball history
will begin.
The field is a testimonial to New York Mayor Rudy Giuliani's commitment
to baseball and urban renewal. The city is engaged in a $180 million spending
program that will bring minor league baseball to Brooklyn and keep it in
Staten Island (Where the Yankees' A franchise plays.), on terms that city
officials hope will revitalize the surrounding areas in the process.
Adjacent to the fabled, faded rides and taffy stands of Coney Island, just out of sight of the clattering roller coaster that gave the franchise its name, KeySpan Park is a 6,500-seat, $39 million boutique ballyard which boasts a dozen luxury boxes and 9,000 square feet of commercial retail space at ground level.
$30 million has been spent to improve the run-down boardwalk area that runs parallel to Surf Avenue. $37 million has gone into a local development corporation that was planning to build a community sports complex on the stadium site before the Cyclones roared in.
NYC has spent millions just to bring the team that will be the Cyclones to town. The city dropped $6 million last year into upgrades for the St. John's University stadium, the one-year home of the Queens Kings, last year's incarnation of the Mets' New York-Penn League franchise.
That investment took
a whopping hit last year. As the Queens Kings, only 38,662 fans showed up
for home games, the worst record in the league, according to MinorLeagueBaseball.com.
The league attendance leaders, the Mahoning Valley Scrappers, a Niles, Ohio,
affiliate of the Cleveland Indians drew 207,287 fans last year, the second-greatest
total attendance for any short season A franchise in the country in 2000.
Estimates are that the Cyclones could top that, with 247,000 seats available for the team's 38 home games.
The site selection is no accident. Coney Island, and the nearby subway station, where five different lines carry fans to and from games, were both strong considerations in the location of the park.
Terms of the stadium lease, and the endorsement deal that gave KeySpan the naming rights, were not disclosed, but the City Economic Development Corp. says the city will recoup $250,000 a season on advertising and signage revenues. The club will keep any additional revenues.
The stadium is expected
by the politicians and local merchants alike to rejuvenate this neighborhood
which has, at various times in its existence, been one of the entertainment
jewels of the city.
The team will draw fans largely from Brooklyn, whose baseball memories reach
back to one of baseballs most romanticized eras. A simpler time when
three of the major league's great teams called New York their home, and
the Dodgers locked into a decades-long rivalry with the hated Yankees.
The Bums only took one of six World Series bids from the boys from the Bronx, in 1955, then headed out for Los Angeles after the 1957 season.
As the famed baseball-painted
wrecking ball came down on Ebbets Field, it left a hole in the cultural
soul of the borough. To this day the Dodgers departure hurts some
fans like a broken hip.
Since the arrival of the Mets in the 1960s, the outer boroughs have maintained
their hatred of the Yankees, and transferred their allegiance to the Mets
at Shea.
Mets co-owner Fred Wilpon heads the Cyclones' ownership group. His son, Jeffrey, is the executive vice president of the club. Smart public relations moves from the Mets' player development office have already won the hearts of many local fans.
Hitting Coach Howard
Johnson and Pitching Coach Bob Ojeda, were both members of the 1986 Mets,
who won one of the most memorable World Series in history.
"Hojo is my favorite baseball player ever and with his experience,
it would be nice to see if he can lead the Cyclones to a successful season,"
says fan John Filip.
Cyclones Manager Alfonzo is the older brother of Mets star second baseman
Edgar Alfonzo, as well as New York's first Latino manager.
Sales
Director Vince Bulik says ticket sales are brisk. Single-season and three-year
plan tickets have sold out for the $10 field box seats, the most expensive
seats at the park. Signs in the temporary front office of the Cyclones set
advance sales goals of 76,000 seats.
The retail space at the stadium is intended for year-round operations to
bring in steady revenues. "We'll get a good core anchor and go from
there," says R.C. Reuteman, the club's senior vice president for business
operations.
Reuteman, a matter-of-fact
Milwaukee native who keeps a Lucite-encased 1945 ticket stub from the American
Association's Brewers on his desk, has been at ground zero of a franchise
before. In 1984, he opened the Binghamton Mets (B-Mets), a AA franchise
in the Eastern League.
The neighborhood will likely see the effects of property improvements along
Coney Islands beachfront, says Judy Orlando, the executive director
of Astella Development Corp., a nonprofit development agency that has overseen
construction of almost 1,000 single-family homes in the neighborhood since
1981.
Orlando says interest in the remaining parcels of vacant land and land now occupied by rusty amusement park rides around the stadium is increasing. I know theres a lot of excitement because the Cyclones are coming.
Crains New York
Business, a weekly newspaper, estimates that an 800-square foot to 1,200-square
foot space could fetch up to $2,000 a month. That's a stark contrast to
1998 prices, which were below $400 a month for the same space.
Brooklyn's baseball fans, who have already
plied the Cyclones' Web site (www.brooklyncyclones.com) with goodwill messages,
might be the gauge of potential turnout. The prospect of setting a new league
record isn't unthinkable.
The team works hard
to shed the memories of the ghosts of bums past, and create their own identity
in Brooklyn.
"We're not the Brooklyn Dodgers, we're the Brooklyn Cyclones,"
Reuteman says in a businesslike manner. "We'll create a link to the
past, but we're not planning on living on what happened then."
Fans from Florida to Israel, and lifelong Brooklyn residents have flooded
a section of the Cyclones Web site called Brooklyn Memories."
Some still carry a sense of real loss, but others are thrilled with the
continuation of a baseball saga.
Former Brooklynite Bruce Wexler, who lives now in Cherry Hill, N.J., attended
the last game played at Ebbets Field as a 13-year-old.
Of course to me, this is the greatest thing in sports in the last
43 years," he says. "Who knows? If enough people come out, maybe
they'll move to Mets to Brooklyn."
