colleagues at the other clubs is better. Who excites the home market fans? Who is a crowd pleaser? While there are players who touch a nerve in a particular market, sometimes they don't connect elsewhere. So how do you pick? Who do you recommend to other clubs when your team is on the road?
Broadcasters on the road know the players well. They hear crowd reactions as the games roll out, and they get more face time with away players on the road than almost anyone else in the front office.
Your players know these guys, and have played with them. They can offer an in to beefing up away player promotion.
As a league, doing some random exit surveys about the home club that asks questions about the away club as well can also generate some interesting marketing opportunities.
Ultimately your home crowd is usually the best bellwether. Players who usually draw a good fan reaction at home are going to be of interest away. They may not cheer your guy, but the cash register at the ticket window still rings when they pay to boo him, too.
They're Only Minor If You Treat Them That Way
Being fed a steady diet of major league sports from birth, most people in this business have to adjust their scale a bit working in regional minor and indy sports.
I've had PR people at clubs say "Why would anyone want to read about him. He hasn't ever made the [insert your major league here], and he isn't going to."
There are prospects, and there are big fish in the small ponds.
Prospects are self-evident. Promoting them not only helps your club, but it helps the parent club gauge their market appeal as they develop. A Ryan Howard is not only a great player. He has an infectious excitement that screams major league marketability.
Giving major treatment to great players who dominate your league's level of the minors still works in your favor. There are players who put on a...
Continued...
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