...bigger show, who pander to the fans, who are box office even if the major league doesn't come calling any time soon. Making them household names in the cities of your league is good business for everyone.
Joe Brovia was not really major league material, but he was remembered by San Francisco Seals fans long after the Giants had buried him and his Pacific League club into the history books.
When your people create a moment, a memory that the media amplifies, it resonates back at you in both ticket sales and merchandise.
Writing for the Expansion Audience
The greatest expansion in market demographics in minor and independent sports are "casual" fans who show up for a handful of games.
You've changed your stadiums and arenas to address fan issues about clean bathrooms, better food, and a "fan-friendly" experience once you get them there.
Yet the vast majority of your clubs write press releases for core fans that tend to "lock out" the one audience that spend all that money to cater to once they hit the front gates.
There is the conventional wisdom that all that these casual fans respond to are promotions like turkey bowling night or fireworks.
Our research shows that the reason a lot of these people don't follow the news on your clubs is because they can't follow the news on your clubs, and you often don't tell them what they want to hear.
If your club's website doesn't have a "101" primer for the basics of the game, and how to enjoy it more, get one. Many people don't like to feel stupid and ask, or feel that their husbands or significant others might be condescending if they want to learn.
The Internet provides an easy, safe, uninhibited way for new fans to learn more about whatever game you offer. From the "hanging curve" to the "hat trick" there is a lingo that is common to you like breathing and sleeping that is totally alien to these new fans. If you want to turn them from casual to hard core, feeding them information is smart business.
In your gamers, make sure that your media people highlight the high profile players. The Corpus Christi Hooks regularly let readers know how top Astros prospect Hunter Pence was doing. Pence, who is already an exciting hitter, brought fans out not only in Corpus, but in other Texas League cities because he was well promoted in advance of his arrivals.
Catering to the Fastest-Growing Market Segment
To reach one large group of casual fans, you need to add a different kind of release. Beyond the gamer and the charity release must come the...
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