Marketing geeks at the Internet ad agencies tell you that the ad that you never really see has been "scientifically targeted" to hit 500,000 times in "key market demographics."
Yet you can't find it. Or it's there one minute, and gone the next time you come back.
That never happens on paper.
The internet has a lot of information. Most of it, even at the 'websites' of major magazines, has no design sense. No style.
Until now.
MLN Sports Zone is the first of a new wave of electronic magazines. |
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A typical "Home Page" usually is full of too much info. It jams in text and display ads for more digital clutter.
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At MLN, our cover looks like, well, a "cover." No ads. Print feel. We want our readers to feel as if their "digital" magazine has the same qualities as any great paper publication.
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