Advertising for "The Cycle"
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At MLN Sports, our publications are interlocking pieces of one puzzle. Over the nine years that we've been in the business, the internet has trended off in different directions. General content. RSS News content. Blogging. Kid-specific content. Wikis.
Adapting to those trends by serving up several focused publications allows us to reach a wider audience. Making inter-connection between the publications and outside sources, like search engines, RSS feeds and social networking sites, maximizes the exposure of our content for many years of value.
In addition, our staff participates in the social networking environment at places like MySpace and armchairGM to establish our brand and our expertise in this segment of the market with regular sports readers of the web.
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Who Reads MLN?
Our data sources track 1.05 million unique readers annually read one of the four MLN publications. Of course, since most tracking systems are completely flawed, we don't think advertisers should rely on those numbers, but many of you do, so that is our best estimate for the fall of 2007.
We know from our surveys that 88% of our audience is male, and that 62% of those willing to report household income, approximately 28% of those responding, make between $72,000 to 100,000 per year. MLN Sports attracts people with the discretionary income to spend on live professional sporting events in small to medium sized markets across North America.
