To ValueClick Advertisers:
If you are checking for your company's ads, you may find that they no longer are appearing on publications at Minor League News (MLN). We have decided to discontinue our relationship with ValueClick as of September 15, 2005. Any ads currently in our system will begin to be replaced by other advertising as we go through our annual revisions.
We have been unable to come to terms with your advertising host on several issues that affect our ability to continue to provide advertising space for them.
Further, we believe that the days of rolling placement ads are numbered. They are too hard for you to track effectively, too hard for readers to find product that accompanied an article, and too hard for publishers to verify accurate counts.
Paper, which has been around for a few thousand years, has one unique benefit that we feel must come to the Internet: Consistency.
If you go to an article, you should see the same ad that was placed there (or the company placing the ad) every time you see that page. You should know that when you buy that ad, it is a one time cost that you can budget appropriately.
To that end, we now offer three flat-rate solutions for advertising with MLN Sports Group LLC:
- Article Display Advertising - Permanent fixed placement with one-time flat-fees based on the amount of space that you are buying. You can buy up to 5/6ths page of display space on any article.
- Major Section Display Advertising - Month-to-month flat-fee display advertising in various sizes on our major sections for sports (baseball, hockey, etc.) and leagues (Pacific Coast League, etc.)
- Text-Based Advertising - Via our partners AdBrite.com, you can buy value text advertising placements on our team, ticket, and travel sections, as well as in our major sections by the day, week, or month. [News | Travel | Tickets]
We will continue to place only one to three ads per article page, depending upon page length, to optimize the value of your exposure when advertising in any MLN publication. We usually build short-page, one ad pages that resemble the length and form of a print magazine. MLN represents a unique opportunity to maximize your advertising in noise-free, magazine-quality layout publications that bring you together with a unique sub-segment of the sports, travel, and ticketing markets in mid-size and small regional markets across the United States and Canada, with ancillary exposure to fifteen other countries.
If you would like to continue to advertise with us, contact the Advertising Department, at 561-207-7256, or email us. To find out more, click here to visit our advertising section.
We apologize for any inconvenience.
Sincerely,
