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Business
Host
Communications To Develop Sponsorship
for the NBDL
NBA and
Host Extend Relationship to Include New Minor League
NEW YORK- 05/14/01 - The National Basketball Developmental League (NBDL),
the NBA's new minor league, today announced it has reached an agreement
with Host Communications, Iinc., to augment the new league's sponsorship
sales efforts in soliciting national, regional, and local sponsors.
Host will be offering integrated programs that will include promotion and
marketing rights, media on ESPN and ESPN2, tickets, and hospitality opportunities.
This deal is an extension of an existing relationship between Host and the
NBA.
The two organizations are partners in Hall of Fame Properties, the sales
and marketing arm of the BasketbalI Hall of Fame. Host also manages the
Hoop-lt-Up® program, an international 3-on-3-basketball tournament,
which will include stops in all eight NBDL cities this upcoming year.
"We are pleased to extend our partnership with Host Communications
to include a joint sales effort on the NBDL," said Heidi Ueberroth,
NBA Executive Vice President of Global Media Properties and Marketing Partnerships.
"Host's knowledge of the sports landscape in the southeast combined
with their extensive experience in basketball, grassroots events, and marketing
makes this an ideal partnership "
"The opportunity to strengthen our relationship with the NBA gives
Host Communications a great asset in a marketplace where we already have
a strong presence," said Marc Kidd, Host Communications President and
COO.
"Our strong position in the Southeast is a real positive for the NBA
in the launching of the new league. It also allows us to continue to build
multiple platforms to the advertising/sponsorship community for those companies
that want to have a major presence in this new property."
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