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NBA
CLOUT LANDS NBDL
COVETED ESPN CONTRACT
The NBDL Enters Into A Three-Year Television Agreement with ESPN
NEW YORK, Jan. 3 - The NBA and ESPN have reached a three-year agreement to bring coverage of the National Basketball Development League (NBDL), the NBA's new minor league, to a ESPN and ESPN-2 beginning in November, 2001.
NBDL television and Internet game production will feature ground-breaking access to minor league players and coaches including all of the "innovations" that NBA coaches and players have resisted, such as live-microphones on players and cameras in the huddles and locker rooms. They should be glad that they're on ESPN, after all, and the conditioning will soften them up nicely for NBA call-up.
A total of 24 games will be broadcast live on ESPN2 and ESPN starting on opening night. Regular weekly coverage will begin in December 2001 and continue throughout the regular season and playoffs.
NBA.com and ESPN.com will cybercast select games each week via the Internet to broadband-capable net surfers, while offering real-time audio and video highlights and statistics to the schlubs with modems.
"This partnership with ESPN means that NBDL players will be seen not only by NBA coaches and scouts, but by a global television and internet audience as well. This is an historic arrangement for a developmental league," said NBA Commissioner David Stern.
The league had no comment on what this would do to the salaries of incoming players to the league, who might gain additional notariety prior to their NBA career through the additional television exposure. Sports agents welcomed the move as a positive step towards the promotion of their clients.
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