Clarence "Pants" Rowland

 

Clarence "Pants" Rowland
Executive
Pacific Coast League President
1944-1954

Pants Rowland enters the Pacific Coast League Hall of Fame as the President of the PCL from 1944 to 1954. In his varied career, he was a barkeep, catcher, scout, major league umpire, minor and major league manager, and a boisterous baseball executive.

It was in that latter role that he is remembered by the PCL Hall of Fame.

Pants was the steward of the league during the rise of the post-war Western cities, representing league owners who had visions of being a third major league. His tenure saw the PCL come as close to breaking ranks with the majors as any league since Ban Johnson's American League revolt.

"Pacific Coast baseball men are fed up with playing Santa Claus to the major leagues," said a TIME magazine article in December of 1944.

"They do not like losing their Buck Newsomes, Joe Di Maggios and Ted Williamses. They think postwar air travel may well lure some big league club to pick up a Los Angeles franchise (the St. Louis Browns nibbled at it two years ago). Above all, they await the day when they can support a third big league of their own."

While Roland wasn't able to create that third major league, he did shed the PCL of its Rodney Dangerfield-like qualities: He got some respect.


 

He went to the 1944 winter meetings of the NABPL (National Association of Professional Baseball Leagues) in Buffalo with a two-plank agenda:

"1) Henceforth the Pacific Coast and other AA leagues should get $10,000 (a compromise figure) instead of $7,500 when one of their players is drafted by a major-league club; 2) If & when the major leagues invade minor-league territory, the incumbent minor-league owners should get first crack at the major franchise."

To his surprise, Rowland won support for both of his proposals. The NA endorsement was a shot in the arm for a man who was taking on a mountain... Kenesaw Mountain Landis, the intractable lord high Commissioner of Major League Baseball. Landis opposed the PCL proposal, and threatened to "outlaw" the league if it tried to move up in the world. The former judge, who had been brought in by the owners of baseball to clean up the mess from the 1919 Chicago scandal, held anyone connected with the organization at that time in particularly low esteem. Pants' ties to the last season of pre-Black Sox ball tarred him with the same brush in the eyes of the man called the "baseball tyrant."

Rowland started in baseball at age nine, where he earned his nickname, "pants," from base-running antics while wearing his father's overalls at games of the Dubuque (Iowa) Ninth Street Blues.

Never a stellar player, his best professional moments were as a reserve catcher in the minors. He loved the game, though, and wanted to be a part of it.

Pants worked as a scout in the so-called "Three-I" League (Illinois, Indiana, Iowa) for the Dubuque Miners. He worked his way into a managerial job, which proved to be his early calling.

He then became the manager of the Triple-I League Peoria Distillers. After the 1914 season, on December 17, Charles Comiskey, possibly as much for his cheapness as Rowland's talent, called on Pants to manage the White Sox.

Rowland managed the Sox from 1915 through the 1917 club, which included the legendary Shoeless Joe Jackson to an American League pennant to defeat John McGraw's New York Giants for the World Series Championship.

Disagreements with Comisky got him fired the following season, which, given the state of affairs at the White Sox that were leading up to the 1919 Chicago Black Sox scandal, probably saved his reputation.


Clarence "Pants" Rowland, manager of the Chicago White Sox, (right) talks with his pitcher, Eddie Cicotte, (left) in the dugout during a game. - George Grantham Bain Collection (Library of Congress)

In 1938, as a scout for the Chicago Cubs, he was tasked with the unenviable job of obeying owner P. K. Wrigley's orders to buy a washed-up Dizzy Dean's contract at any cost. Rowland signed the ragged righty for $185,000, one of the most expensive loss-leader contracts in baseball history.

Rowland was also well known in another life, as an American League umpire for seven years. He was one of the men that brought respect back to the profession, taking to heart Ban Johnson's call to improve the game and increase respect for officiating.

Ford C. Frick, one-time president of the National League, wrote about Rowland in a 1935 Saturday Evening Post article called "They've Got to Be Right. "

Earl Whitehall was pitching to Babe Ruth. Pants Rowland was behind the plate. The third strike hit leather. Rowland's call rang out "Yer OUT!". The Babe threw his bat into the air in complete frustration and said something to Rowland. Fans, who had been looking for Rowland's blood all game, began booing and shouting.

 

 

"The fans raised such a rumpus over the incident," Frick wrote, "that my curiosity was aroused. After the game I went to the umpires' dressing room and asked Rowland what the Babe had threatened to do to him.

"Rowland laughed. ' The fans had it all wrong,' he said. 'The Babe wasn't sore at me. That strike curved over the plate at the last moment as pretty as anything, and that's what made him mad. What he said was, 'Clarence, where'd that bird get a hook like that? He never showed me one like that before.''"

He returned to the minors, this time in the front office.

Rowland was the president of Los Angeles Angels in 1944. Pants earned The Sporting News' title of No. 1 minor-league executive.

He visualized the growth of the market in a post-WWII boom, and the advent of scheduled commercial air flight, along with the development of major league talent in the West as the formula for either a third league, or at least for PCL clubs to join the major leagues.

He took on the presidency of the PCL in 1944, signing a ten year contract for $12.500 a year, which he fulfilled to the day.

Pants may have had the funny moniker, but he was dead serious about taking on the majors and Judge Landis.

"He dresses like a tailor's ad, drinks champagne cocktails and has been called 'the most lovable guy in the whole damn game,'" said Time Magazine of him in January of 1944.

By 1947, the battle cry for liberation by the PCL was well known to the major leagues. Judge Landis was gone, and in his wake came Commissioner Albert "Happy" Chandler.

Chandler decided not take the same tack as Landis: The Pacific Coast League was unique in minor league baseball because it was 87.5% independent. The Cubs owners, the Wrigleys, also owned the Los Angeles Angels, but the league could largely do as it pleased, and, with the boom in population in the West, there was the real possibility of another major league, with or without the sanctioned blessing of the National and American Leagues. The PCL owners were bristling at the hated draft law, which forced clubs to sell star players. If the club didn't, the majors could draft them anyway, buying their contracts from the PCL clubs for a pittance of $10,000.

Recalling the drag from the league wars at the turn of the century, Chandler wanted to avoid another Civil War in baseball, and take on some of these potentially lucrative markets. The St. Louis Browns had done some poking around Los Angeles, but found small crowds, as few as under 500. Of course, they were a rotten team, and fans in the LA area had two teams, the Stars and the Angels, who drew much better and to whom area residents were loyal.

The Commissioner himself led a fact-finding mission, accompanied by Presidents Will Harridge and Ford Frick of the American and National Leagues to Los Angeles in September of that year. Rowland lobbied hard for promotion to major status.

The week before the visit, the major league powers that be dispatched Babe Ruth to throw cold water on the third major league. "There aren't even enough top baseball players for two major leagues," Ruth told reporters.

The other real problem that the PCL had to contend with was one of the new assets to professional sports: Air travel. The league feared the NL or AL moving one of their clubs into a PCL market, using the air service to keep the team in schedule with the other 15 in the majors.

Time Magazine called the fact finding trip a draw: "At Hollywood's Brown Derby the Chandler mission was wined, dined and propagandized by glib Proprietor Bob Cobb, head man of the Hollywood Stars and an eloquent antidraft orator. Before heading up the Coast, Happy Chandler did some talking of his own. 'You haven't had major-league baseball out here," he drawled in parting. "Don't be impatient if it takes a few more years.'"

At a meeting in September of 1951 in San Francisco, Rowland lead the charge of the club owners, who voted to serve an ultimatum on the majors. If they did not get exemption from the player draft, the PCL would become an 'outlaw' major league.

The goal was to slow down the player bleed to the East. The majors were still balking at the cost of moving around athletes by air. Even though Los Angeles and San Francisco clearly had the populations to be major league towns, the American and National leagues did not see the justification of the expense. They also knew that the PCL would be hard-pressed to call itself a major league unless players from the other clubs who were the top talent of the day came out and graced the ballparks with their aura.

There was also the problem of the parks themselves. The Seals Stadium could handle a major league club (It served as the Giants' park until Candlestick was built.). The facilities in L.A. and other markets would need to be built to move up to major league status. That required money. Backing for an expanded major league could find security and dollars. Backing for a renegade league was a risky proposition in a 1950s where post-war conformity was the social rule of the day.

"We're all living or dying together in this deal, and if the majors won't go along, to hell with 'em," said C. L. "Brick" Laws, owner of the Oakland team in a Time Magazine story on the PCL

In the end, Rowland was unable to fulfill the dream of ownership in the majors. The Angels went major, the Dodgers assassinated the Hollywood Stars, and Major League Baseball asserted its power in the West with unyielding certainty.

The PCL would never be a major league. It limped into a more humbled West, found new cities, and began rebuilding into the premiere AAA league that it has become today.

 

Baseball's Western Front - The Pacific Coast League During WWII  (BOOK)
Governor's Cup: The Pacific Coast League Playoffs, 1936-1954

 

 

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